Become part of the Converse Team
Converse is a place to explore potential, break barriers and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Converse, it’s about each person bringing skills and passion to a challenging and constantly evolving world to make things better as a team.
ABOUT OUR TEAM
The North America Direct (Digital + Stores) team drives the fast-paced direct-to-consumer business. We balance art and science to drive amazing consumer experiences that support both brand and commercial objectives.
WHO WE ARE LOOKING FOR
We’re looking for a Business & CRM Analytics Lead. The person will play a key role in building the foundation to better understand who our consumer is and how they shop. To join our team, we are looking for someone who is curious about all things data/business, understands how data is used in a business environment, can provide actionable insights to enhance the DTC customer experience and business performance. This person must be comfortable with statistical analysis + data science concepts to solve problems and make recommendations. This role will support a variety of cross functional partners across CRM, Marketing, & Merchandising to translate analysis into executable recommendations. This role is located in Boston, Massachusetts at Converse Headquarters and is not remote eligible.
WHAT YOU WILL WORK ON
If this is you, you’ll be working across the North America Direct team many cross functional initiatives!
- Create campaign measurement frameworks to support a deeper understanding of our consumer. This includes analysis across various levels consumer journey, including performance marketing, on-site behavior, path to conversion & post purchase trends.
- Build consumer segmentation model to define the highest value (LTV) consumers to support both CRM & performance marketing offense.
- Analyze omni-channel DTC consumer data to identify trends, behaviors, and preferences.
- Own monthly business reviews with ‘Direct’ (Stores + Digital) team, making recommendations on business optimizations based on data insights.
- Partner with Geo stakeholders to develop & recommend key metrics & data visualizations to support and optimize business – work with Global teams to implement.
- Stay updated on industry trends and best practices in DTC consumer analytics and e-commerce to help the business read and react to consumer moments and marketplace dynamics.
- Support ad hoc data analytics requests as needed.
WHO WILL YOU WORK WITH
You will report to the Director, Direct Growth & Analytics. This role will heavily collaborate across the NA Digital and Stores teams to drive & optimize the current business.
WHAT YOU BRING
- Bachelor’s degree in business, strategy, statistics, decision science, or related field, or equivalent combination of education, training and experience.
- 5 years of relevant professional experience preferred.
- Experience with key digital marketing KPIs and familiarity with analytics tools such as Adobe, Optimizely, Content Square, Salesforce, etc.
- Proficiency in data visualization (e.g., Tableau, Looker, etc).
- History of analytical team collaboration and building collaborative business partner relationships.
- Advanced verbal and written communication skills with comfort presenting results to senior leadership.
- Excellent time management and ability to prioritize multiple work streams.
We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.
HOW WE HIRE
1. Apply
Our teams are made up of diverse skillsets, knowledge bases, inputs, ideas and backgrounds. We want you to find your fit – review job descriptions, departments and teams to discover the role for you.
2. Meet a Recruiter or Take an Assessment
If selected for a corporate role, a recruiter will reach out to start your interview process and be your main contact throughout the process. For retail roles, you’ll complete an interactive assessment that includes a chat and quizzes and takes about 10-20 minutes to complete. No matter the role, we want to learn about you – the whole you – so don’t shy away from how you approach world-class service and what makes you unique.
3. Interview
Go into this stage confident by doing your research, understanding what we are looking for and being prepared for questions that are set up to learn more about you, and your background.
