WHO YOU’LL WORK WITH

Based out of the Milano Office, you will be part of the Converse EMEA Marketing team, working in close partnership with FOOTLOCKER Marketplace, Brand Marketing, Digital, and external partners.

This role operates at the intersection of Brand and Marketplace, bringing teams together to deliver a consistent and premium Converse consumer experience across one of our most strategic global partners.

WHO WE ARE LOOKING FOR

We are looking for a Retail Marketing Professional who brings a consumer-first mindset, strong marketplace acumen, and a passion for culture and storytelling.

You are an agile and collaborative marketer who knows how to translate strategy into best-in-class retail execution, delivering impactful consumer experiences across both physical and digital environments. You are comfortable working in a fast-paced, cross-functional environment and are motivated by driving both brand impact and business results.

WHAT YOU’LL WORK ON

In this role, you will lead Retail Marketing for Foot Locker EMEA, driving the execution of integrated marketing plans that bring Converse’s brand and product stories to life at retail.

You will focus on delivering:

• Premium consumer journeys across retail touchpoints

• Seasonal and product-led storytelling aligned with brand priorities

• Integrated retail experiences that connect brand, product, and consumer

• Strong and consistent execution across in-store/digital channels, IRL experiences

Lead Retail Marketing for Foot Locker EMEA

• Own and drive the execution of retail marketing plans for a key strategic partner

• Translate Converse brand priorities into account-relevant strategies and experiences

• Act as the primary marketing point of contact for Foot Locker developing deep relationships to understand the business, create opportunities and drive a collective vision

Drive Consumer-First Retail Execution

• Build and deliver end-to-end consumer journeys across retail environments

• Ensure consistent storytelling from campaign concept through execution

• Elevate how Converse shows up across physical and digital retail touchpoints

Execute Go-To-Market (GTM) Excellence

• Lead the retail execution of seasonal campaigns and product launches

• Manage timelines, deliverables, and cross-functional alignment

• Ensure on-time, high-quality delivery of marketing assets and activations

Collaborate and Influence Across the Matrix

• Partner closely with Marketplace, Brand, and functional teams

• Align internal and external stakeholders to deliver integrated executions

• Foster strong, collaborative relationships with Foot Locker teams

Measure and Optimize Performance

• Track and evaluate retail marketing performance

• Leverage insights to continuously optimize execution and impact

• Ensure alignment with both brand and commercial objectives

EXPERIENCE & KNOWLEDGE

• Experience in Retail Marketing, Brand Marketing, or Account Marketing

• Strong understanding of retail environments and consumer behavior

• Proven ability to execute end-to-end marketing plans

• Experience working across cross-functional and external teams

• Strong communication, organizational, and project management skills

• Passion for culture, sport and subculture-driven communities

This role is a unique opportunity to shape how Converse shows up in one of the most influential retail environments in EMEA, driving meaningful connections with consumers and strengthening one of our most important marketplace partnerships. You will play a critical role in bringing Converse’s voice to life where culture meets commerce, delivering experiences that inspire and move the consumer.

DEADLINE TO APPLY - 15th June 2026