Become part of the Converse Team
Converse is a place to explore potential, break barriers and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Converse, it’s about each person bringing skills and passion to a challenging and constantly evolving world to make things better as a team.
About the Role
The Retail Excellence Senior Manager is a key management role within Converse China’s retail organization. This role leads the Retail Excellence team to systematically elevate retail performance at client doors, while embedding membership capability, retail innovation, and client management into daily retail operations to drive sustainable and scalable growth.
Key Responsibilities
1. Lead Retail Excellence Team & System
- Act as line manager of Retail Excellence Senior Specialists, owning team goals and capability development.
- Guide store diagnostics, retail judgment, and optimization design.
- Translate store-level experience into scalable retail methodologies.
2. Drive Membership Strategy in Retail (Key Focus)
- Partner with CRM, Marketing, and Digital teams to drive membership execution at retail.
- Optimize in-store membership acquisition, segmentation, and lifecycle management.
- Evaluate membership initiatives from a long-term consumer value perspective.
3. Lead Retail Innovation & New Models (Key Focus)
- Lead or sponsor retail innovation, new retail, and O2O initiatives.
- Design pilots, define success criteria, and scale proven concepts.
- Ensure innovation is tied to tangible business results.
4. Client & Key Door Management
- Support strategic retail and long-term business discussions with key clients.
- Provide data-driven and judgment-based retail and membership recommendations.
- Build long-term client partnerships aligned with brand growth.
Qualifications
Must Have:
- Bachelor’s degree or above with 8–10 years of retail or retail excellence experience.
- Proven people management experience.
- Strong understanding of store operations and membership / consumer asset management.
- Strong business judgment and cross-functional influencing skills.
Nice to Have:
- Experience in membership or CRM initiatives.
- Experience in new retail, O2O, or innovation projects.
- Experience working with Key Accounts.
HOW WE HIRE
1. Apply
Our teams are made up of diverse skillsets, knowledge bases, inputs, ideas and backgrounds. We want you to find your fit – review job descriptions, departments and teams to discover the role for you.
2. Meet a Recruiter or Take an Assessment
If selected for a corporate role, a recruiter will reach out to start your interview process and be your main contact throughout the process. For retail roles, you’ll complete an interactive assessment that includes a chat and quizzes and takes about 10-20 minutes to complete. No matter the role, we want to learn about you – the whole you – so don’t shy away from how you approach world-class service and what makes you unique.
3. Interview
Go into this stage confident by doing your research, understanding what we are looking for and being prepared for questions that are set up to learn more about you, and your background.
