Become part of the Converse Team
Converse is a place to explore potential, break barriers and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Converse, it’s about each person bringing skills and passion to a challenging and constantly evolving world to make things better as a team.
What You’ll Do
You will own the product strategy and roadmap for Converse’s digital commerce platforms, including WeChat Mini Program, Tmall, JD, and Douyin. You’ll work cross-functionally with designers, developers, business stakeholders, and external vendors to deliver seamless, consumer-first digital experiences that drive business growth.
Key Responsibilities
Product Strategy & Planning
- Define and own the product roadmap for Converse’s e-commerce platforms.
- Conduct user research and competitor analysis to inform product planning and optimize the user journey.
- Align product initiatives with business goals and consumer needs.
Experience Design & Execution
- Collaborate closely with UX/UI designers to craft intuitive, mobile-first shopping experiences.
- Lead end-to-end product execution, from concept through launch.
- Ensure timely delivery and high-quality outcomes across all digital touchpoints.
Data & Optimization
- Define and track key performance indicators (KPIs) to measure product success.
- Analyze product performance and consumer behavior to iterate and optimize the user experience.
Stakeholder & Vendor Management
- Communicate product strategy, priorities, and progress clearly with cross-functional teams.
- Manage external vendors and development agencies, ensuring alignment with product vision and timelines.
- Collaborate and negotiate with stakeholders across business, marketing, operations, and tech to balance business and user needs.
Market Awareness
- Stay informed on digital commerce trends, platform capabilities, and innovations within the China market.
Who You Are
- 5+ years of experience in digital product management, preferably in e-commerce or mobile-first platforms.
- Proven experience managing China digital ecosystems (WeChat, Tmall, JD, Douyin).
- Strong understanding of consumer behavior, user journey design, and business strategy in digital commerce.
- Skilled in roadmap planning and prioritization frameworks.
- Experience conducting user and market research to inform product decisions.
- Strong analytical skills with the ability to define KPIs, interpret data, and drive decisions.
- Excellent communication and stakeholder management skills.
- Experience working with UX/UI teams and external vendors.
- Proficient in English at a working professional level
HOW WE HIRE
1. Apply
Our teams are made up of diverse skillsets, knowledge bases, inputs, ideas and backgrounds. We want you to find your fit – review job descriptions, departments and teams to discover the role for you.
2. Meet a Recruiter or Take an Assessment
If selected for a corporate role, a recruiter will reach out to start your interview process and be your main contact throughout the process. For retail roles, you’ll complete an interactive assessment that includes a chat and quizzes and takes about 10-20 minutes to complete. No matter the role, we want to learn about you – the whole you – so don’t shy away from how you approach world-class service and what makes you unique.
3. Interview
Go into this stage confident by doing your research, understanding what we are looking for and being prepared for questions that are set up to learn more about you, and your background.
