Become part of the Converse Team
Converse is a place where passionate individuals come together to create the future of sport. We are unapologetic about who we are and what we’re after — bringing innovation and inspiration to every athlete* in the world. We look for athletes who can push boundaries, elevate our potential and continue leading us to greatness. The next tastemakers, playmakers, risk takers and glue players. Are you game?
Job Description Summary：
In this role you will be responsible for Converse Douyin business, including content planning, kol livestreaming, store operation, campaign execution, and operational optimization.
The role partners closely with internal teams (Merch, Marketing, Planning, CS) and external agencies to drive sustainable GMV growth and operational excellence.
Key Responsibilities：
Douyin Daily Operation & Performance Management
Own Douyin store daily operation; Monitor and drive GMV, traffic, conversion, and content efficiency, identifying risks and opportunities.
Conduct daily / weekly performance review, and follow‑up improvement actions.
Content & Live‑Streaming Operations
Manage short‑video operation: content calendar, posting strategy, asset review, and performance recap.
Partner with DP agencies to ensure brand and performance alignment.
Campaign & Promotion Execution
Execute platform‑level and brand campaigns
Coordinate campaign setup across product, pricing, inventory and mechanics.
Track campaign ROI and summarize post‑mortem insights.
Competitive & Market Analysis
Produce regular competitor tracking on pricing, content, livestream and promotion strategy.
Monitor Douyin platform trends, and best practices to optimize operation strategy.
Cross‑Functional Collaboration
Work closely with Merchandising, Planning, Marketing, CS, and Finance to ensure smooth E2E execution.
Typical Capabilities：
Communication/marketing/digital related experience
Strong communication and collaboration skills
Ability to think strategically and execute tactically
Education & Other Requirements：
Bachelor’s degree is required in the relevant or a related field, or any acceptable combination of education and experience equivalent to a Bachelor’s degree in the relevant or a related field.
Self-motivated and with strong ownership to navigate work in ambiguity
HOW WE HIRE
1. Apply
Our teams are made up of diverse skillsets, knowledge bases, inputs, ideas and backgrounds. We want you to find your fit – review job descriptions, departments and teams to discover the role for you.
2. Meet a Recruiter or Take an Assessment
If selected for a corporate role, a recruiter will reach out to start your interview process and be your main contact throughout the process. For retail roles, you’ll complete an interactive assessment that includes a chat and quizzes and takes about 10-20 minutes to complete. No matter the role, we want to learn about you – the whole you – so don’t shy away from how you approach world-class service and what makes you unique.
3. Interview
Go into this stage confident by doing your research, understanding what we are looking for and being prepared for questions that are set up to learn more about you, and your background.
